Latest Posts

4 questions to help improve labels, labeling performance

  From sustainability demands and trends, to challenging processing environments, the choices manufacturers make with their labels can have a significant impact. Labeling suppliers discuss these topics and more. Question 1: What various types of materials are used for dairy labeling? A fair amount of shrink sleeves are entering into beverage and dairy, according to ..
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With labels, it’s all about messaging

It’s no surprise that labels today are designed to do more than just stick around and inform buyers of what’s inside. They are designed to offer more opportunity for engagement, design elements, and also practical traits like light-blocking and water-resistant materials. Labels work hard to clearly speak your brand’s message, so what are they saying? ..
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Why do you need Gimmicks?

  Right off the bat, I would like to clarify that I do not mean empty, nonsensical, “thinking-your-customers-are-sheep” approaches to marketing/promotions. No. Gimmicks should hold some intrinsic value either for the decision maker/buyer or the influencer. McDonalds long standing gimmick, which comes in the shape of their Happy Meal, is an evidence of the success ..
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Packaging Innovation as an Investment

Innovative Packaging as an investment is a relatively new concept. With constant innovation tailored to the market, brand owners can maintain the legacy of their brands while at the same time keep their customers on toes with what they introduce next. Internationally produced products, whether imported legally or brought in to Pakistan through international transit, ..
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